Over 30 years ago, when Amro started his profession as a hairdresser opening his first Beauty Salon in Beirut at a prime location in Hamra Street, he knew that “Standing out from the rest” should be a key element at achieving success. During the past 3 decades, Amro was elected Vice President and later President of the Ladies Salons Owner Syndicate in Lebanon. He has majorly collaborated in Fashion Weeks in London and Italy, adding his twist & flair wherever he went. Along with the local recognition "Amro" gained international esteem for his unique styles and techniques, allowing him to join International Syndicate of Hair Fashions such as: "OMC" "Organization Mondiale de Coiffure" in France and "CAT" Club Artistique Et Technique de Paris. Up till today, "Amro" has been growing to encompass many areas in the GCC such the UAE locating his salons in primary sites around Dubai, Abu Dhabi, and Al Ain. The growing realm of Amro is operated by a professional, talented and creative team. But the Amro Effect does not stop here, Amro has taken upon his shoulders the responsibility to represent his country and peers in international hair shows, allowing him to get acquainted with the latest fashions and trends in the beauty world; the shows include "Coiffure Internationale" & "Haute Couture Française".